Tag Archives: expansion stage

Top 3 Corporate Blogging Excuses

So your expansion stage management teams have determined to prioritize corporate blogging as a critical component of your firm’s content marketing strategy. Fifty percent of your firm loves the idea. The other 50% of your firm wants nothing to do with it.  Based on my experience as the blogging administrator, and talking with other “blog [...]

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Stay Friendly With Your Competition – It’s Worth your While

We’re not in high school anymore. Your industry competitors are not the enemy; you can truly learn quite a bit from your so-called company rivals. It’s advantageous to be civil, and perhaps even more than civil —  ”connected” with your competitors. Sync up with your industry competitors, whether it be through social networks, email communication or blogs.  I’m not suggesting you invite your competition [...]

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Are Personas Really That Important in Influencer Marketing?

Influ­encer mar­ket­ing strate­gies involve research­ing and build­ing a data­base of key influ­encers, com­mu­ni­cat­ing the company’s mes­sage through these chan­nels, and fos­ter­ing rela­tion­ships. If you want to learn more about delv­ing into influ­encer mar­ket­ing your­self, here is a guide to get­ting started.  We recently helped one of our expansion stage port­fo­lio com­pa­nies produce an influ­ence mar­ket­ing [...]

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Public Cloud or Private Cloud?

Enterprise IT executives are having difficuty answering the question: Do we go with a public or private cloud solution to meet company demands?  Or should we start with public and then change to private when we catch up?  Or do  we do hybrid?  And if we do hybrid, what do we do then? Start-up and expansion stage [...]

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